Serve

4.4 (467 reviews )
$$
restaurant

About Serve

Located at 102 N Main St in Franklin, VA, Serve is a beloved local eatery known for its warm atmosphere and welcoming staff. Offering a diverse menu, highlights include the flavorful steak wrap and the impressive fried chicken, alongside an array of hearty salads and satisfying comfort food like homemade mac and cheese. Diners rave about the attentive service and the rotating weekly specials that keep the menu fresh and exciting. With cozy seating options and a charming decor featuring local art, Serve promises a delightful dining experience whether you're enjoying a quick bite or a leisurely meal.

Reviews (467) 4.4

  • D C
    Jun 30,2025

    I keep seeing the negative posts and I’m wondering what’s happening. Fortunately every time we’ve been to the restaurant (4 now) we’ve had amazing food and great service. The beer flights offer a great selection for a pretty decent price. The weekly specials are hit or miss, but never anything unimpressive. Their fried chicken is great, the salads are massive, and the food is overall quite tasty.

  • Adam
    Jun 25,2025

    A nice little place. We definitely went out of our way to get here and we are glad we did. I got the steak wrap with fries. The fries were great. I am not sure if it was the sauce or something else in the wrap, but it was just ok. My wife got a sandwich and Mac and Cheese. The sandwich was so huge that she had to take out the middle layer of bread. The Mac and Cheese had a different taste to it. She wasn’t a big glean of it, but I was. We really liked coming here. We will be back again!

  • Roland Kulig
    Jun 8,2025

    I was in town on a hunting trip, and was told there was great food. We'll there was a parade, McGruff, a packed city and restaurant. Food was great, especially after being in the cold all day .... warm food warm staff.

  • Cathie Bales
    May 17,2025

    A very tasty lunch at a local eatery. The Philly cheese steak was good but the French fries were excellent. I’m looking forward to the carrot cake that I’m taking home. It looks excellent. The atmosphere is pleasant with pictures of locals adorning the walls. There is a comfortable seating area with couches in addition to regular tables and a bar. The wait staff is very friendly. Definitely a place I will return to.

  • J.T. Belcher
    May 5,2025

    The serve knocks it out of the park every time!! It’s great having a great place to watch in Franklin once again. I appreciate the hard work it takes to do it the right way. See you again soon!

  • Shelli Tench
    Apr 17,2025

    Serve is hands-down one of my favorite spots in downtown Franklin! The staff is always friendly, welcoming, and incredibly fast. Their service is top-notch, and the food is consistently amazing. My absolute favorite is the steak wrap paired with their homemade chips—so flavorful and perfectly done every time. Whether you’re grabbing a quick bite or sitting down for a relaxed meal, Serve never disappoints. Highly recommend!

  • Carol Bragg
    Apr 14,2025

    Went to Serve after not going in a long time. It was a very pleasant dinner with family. All 5 of our meals were perfect. I had the cobb salad and it was delicious. I love the hot bacon dressing they have. My son had the club sandwich and his wife had the Fancy Franklin salad and they enjoyed both. The other 2 meals were the Main St burger and the chicken sandwich and both of them looked delicious and were enjoyed.

  • Scott Wynn
    Mar 21,2025

    Me & my daughter came in for dinner and had a wonderful experience! The restaurant was nice/clean and the food on the tables looked amazing. Myla was our server, I asked what she recommended and she made the most incredible recommendations. My daughter had the BBQ Chicken Flatbread (which we couldn't finish) and I had the Meatloaf, Brussels, and Mac 'n Cheese. I typically wouldn't order Meatloaf but she assured me that it was good so I decided to give it a try, she was right and it was probably the best I've ever had. After such a delicious dinner, we had to ask about dessert... She recommended the homemade Blueberry Cobbler Cheesecake and it was to die for! Bottom line, come here and you won't regret it!

Frequently Asked Questions

  • What are some popular dishes at Serve?

    Customers love the fried chicken, steak wraps, and the cobb salad. Many rave about the special weekly dishes and homemade desserts like the Blueberry Cobbler Cheesecake.

  • Do I need a reservation, or can I just walk in?

    Serve welcomes walk-ins, but if you're visiting during peak hours, it's always a good idea to call ahead for availability.

  • What dining options are available at Serve?

    You can enjoy a relaxed dine-in experience or opt for takeaway if you're on the go.

  • What is the atmosphere like at Serve?

    The atmosphere is casual and friendly, with comfortable seating and local decor that creates a welcoming vibe.

  • Is there parking available at Serve?

    Yes, there is parking available nearby the restaurant, making it convenient for diners.

Nearby Restaurants

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Franklinville Inn

2526 Delsea Dr Franklinville, NJ 08322 United States

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Graff's Tavern

579 Depot St Franklin, NC 28734

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